VAN KOO

HI, MY NAME IS VAN.

I am a marketing strategist, cross-functional writer, team orchestrator, and brand champion.

I’m also a dog mom who made the kessel run in less than 11 parsecs.

My experience spans multiple industries and ranges from digital to IRL, startup to enterprise, B2C to B2B, and beyond.

I love the challenge of differentiating brands through impactful content.

“Somewhere, something incredible is waiting to be known.” –Carl Sagan

CAPABILITIES

STRATEGIC PLANNING

Tactical plans outlining the channels, methods, and timelines for achieving specific marketing & PR objectives.

BRAND BUILDING

Cohesive messaging, branding, and positioning strategies that emphasize differentiation against the current competitive landscape.

WRITING & EDITING

Virtually all forms of written collateral — including core messaging, thought leadership articles, press releases, press kits and other decks, proposals, speeches, scripts, website copy, and more. 

MEDIA COVERAGE

Securing earned media placements in mainstream publications, enthusiast blogs, and broadcast media for interviews, features, reviews, executive commentary,and contributed content.

PROJECT & TEAM MANAGEMENT

Creating protocols, streamlining team workflows, and orchestrating processes to drive efficiency, productivity, and operational excellence.

EVENTS & EXPERIENTIAL

Planning and execution of live in-person and virtual events, including operations and logistics, retail activation, influencer campaigns, creative media briefings, and social amplification.

WORK EXPERIENCE

  • Served as senior strategist, senior account executive, and team leader

  • Led development and execution of digital PR & marketing campaign strategies

  • Directed content strategy & development

  • Managed client relationships, needs & expectations

  • Orchestrated completion of critical action items within tight timelines

  • Streamlined processes & implemented protocols to increase operational efficiency and consistency

  • Provided team leadership, guidance & training

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Campaigns
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Media Placements
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Press Releases
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Thought Leadership Articles
0M+
Media Reach
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Live Events

MEDIA PLACEMENTS

INDUSTRY / FOCUS

AI & Machine Learning
Arts, Media & Entertainment
Biotech & Healthcare
Consumer Goods & Services
Cybersecurity
Enterprise Technology & SaaS
Fashion & Beauty
Financial Goods & Services
Food & Hospitality
Health & Wellness
Mobile Apps & Products
Science & Space
Wearables

TARGET

Business to Consumer
Business to Business
Top-Tier to Grassroots
Trade & Niche Communities

OBJECTIVE

Branded Experiences
Community Building
Influencer Marketing
Launch Announcements
Multi-Channel Core Messaging
Product Reviews

CHANNEL

Conferences, Events & Meetups
Digital ←→ IRL ←→ Digital
Online Trade & Professional Communities
Publications, Broadcast Media & Blogs
Social Media Networks & Platforms

SIZE

Global Enterprise
Startup

BRANDED CONTENT

My social content has been featured and shared by such brands as:

PORTFOLIO

REQUEST MY DECK!

GET IN TOUCH

HiMyNameIsVan [at] gmail [dot] com